Of this, investing in experiential marketing will serve as an effective tool for marketing products and services. It makes customers feel connected with the brand particularly helps them to feel the brand value (Lawler, 2013). In other words, experiential marketing plays a key role of creating emotions which leads to the enjoyment of the brand from customers. In the same vein, Snakers and Zajdman (2010) view experiential marketing as a novel way by making the customers living an experience through creation of their emotional experiences. Tourweaver 7 is professional virtual tour program which perfectly support Flash 11 Player. Also from a strategic marketing perspective, You-Ming (2010, p.190) defines experiential marketing as “a marketing tactic designed as a kind of face-to-face communication method, which mainly raises customers’ physical and emotional feelings, thereby making customers feel and experience wholehearted”. “Experiential Marketing can be seen as a marketing tactic designed by a business to stage the entire physical environment and the operational processes for its customers to experience” (Yuan and Wu, 2008, p.388). Similarly, Hauser (2011) advocates that experiential marketing is regarded as authentic experience customers possess which drive sales through brand images and awareness. Smilansky (2009, p.33) further defines experiential marketing as “the process of identifying and satisfying customer needs and aspirations profitably, engaging them through two-way communications that bring brand personalities to life and add value to the target audience”. In the 1990s, the concept of experiential marketing is described as a process wherein experiences are generated for customers (Schmitt, 1999). Many scholars from different scientific disciplines have defined experiential marketing from different angles, and various definitions are referred to in the academic literature. Sounds, Video, Maps and more great features can be explored in virtual tour. ![]() ![]() It presents a real 360 degree world with panoramic view and transition. unlimited tours, one-time fee, analytics. Tourweaver 7 is a professional virtual tour creating software. It is noted that the rise of the concept has turned the understanding of consumption experience into a hot topic for market scholars and researchers (Caru and Cova, 2008). Easypano TourWeaver Professional 21 - Size : 101 MB As the industry leading virtual tour software, Tourweaver 7 makes a great step forward by supporting Flash 11 Player Engine, 3D object, Google map street view, multilingual tour, as well as tons of features inherited from its predecessor. Topics: tourweaver, panoweaver, tourweaver 7, easypano, virtual tour software. The rise of experiential marketing during last decade shed some light on academic literature. Defining the Concept of Experiential Marketing
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